Digital Product Guy
What do you need?
- Safely introduce AI
- Automate admin tasks
- Build a web or Windows app
- Build or improve a website
- Improve your customer journey
- Make your software easier to use
- Fix your product positioning
- High-value copywriting
Why me?
I have a unique skillset. One you'd normally have to pay a whole team for.
Over the last 32 years, I've worked in business analysis, user experience, development and writing. These are the four key skills required for any digital product. Most people do just one of these jobs, their whole career. Some do two. I've never known anyone who's done all four.
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01
Business analysis
Needs · budget · workflow logic · viability · tech choice
I'll recommend the best tech for your needs and budget. Buy-&-integrate or bespoke development. Then I'll design the workflow to be built.
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02
User experience
Wireframes · information architecture · UI patterns · UX copy
I'll wireframe the user interface, plan the structure and navigation, and write the on-screen instructions and labels that make it easy to use.
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03
Development & AI
Architecture · database · AI-coding · AI governance · integration
I’ll integrate or build the tech you need. And if there’s AI involved, I’ll wrap it in a governance framework so it does what it’s supposed to, and nothing more.
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04
Writing & positioning
Value proposition · elevator pitch · brand voice · high-value copy
I'll help you position your product, identify the nuances that make it better than the competition, then describe it accurately, persuasively, and in plain English.
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Spend less, get more
Because I can do everything myself, I'll cost you a fraction of what you'd pay if you had to engage a whole team.
Plus, you're getting someone with decades of experience, so you can rest easy, knowing it'll be done right.
32 years' experience
I've worked for over 400 clients, all around the world, including multi-national enterprises, innovative tech startups, and everything in between.
More about me...Testimonials
Glenn built our entire business system and, just as importantly, how our clients experience us. He took a messy set of processes and turned them into a single system he designed and built himself: quoting, contracts, client and staff onboarding, the lot.
But what set him apart wasn't the technical side. It was that he understood our business as well as I do, and he genuinely cared about what our customers and prospects went through. He rebuilt our client portal and proposals so that dealing with us felt clear and professional from first contact, and he wrote the words that carried it.
What I valued most was that I could hand Glenn something complex and stop thinking about it. He owned the outcome, not just his part of it. He also became a real sounding board for me well beyond systems — on strategy, on go-to-market, and on some genuinely difficult recruitment and organisational decisions.
He's one of those rare people who can do the thinking, the building and the customer-facing side, and do all three properly. I'd work with him again tomorrow, and I'd recommend him to anyone who needs someone to take real ownership of how their business and their customer experience actually work.”
Jordan MatthewsManaging Director, Matthews Cleaning Co.
Glenn is the only person I've ever met with first-class skills in writing, UX, business analysis and development.
Strange combination? Sure, at first glance. But think about it for a second. Every one of those disciplines rests on the same foundation: a genuine understanding of the end user. So maybe it's not so strange after all.
It's still rare. And it's powerful. I've watched Glenn plan, design, build and write about systems that would take whole teams twice as long to deliver.
So if you've got a relevant project, my recommendation is simple: get Glenn”
Philip ShawCEO, CleverClicks Pty Ltd
Glenn has the rare ability to turn complex systems into simple, easy to use interfaces. He understands the user's perspective very well and is able to integrate this within the product roadmap. His attention to detail is remarkable, he is always keen to learn new things, and he communicates well with different stakeholders and with the dev team. He is always positive, approachable and very easy going. I would be happy to work with him again in the future, and he is the first person I would recommend to anyone I know with similar needs.”
Kevin ZhengCEO, Easeware Software Limited
Glenn keeps the end user front of mind and feeds that understanding straight into how the product takes shape. It's a big part of why he's so good at taking something complicated and making it feel simple and intuitive to use. He has a sharp eye for detail, he's quick to pick up new things, and he gets his point across clearly to both stakeholders and the dev team. He's also a very nice person, easy to approach and genuinely easy to work alongside. I'd welcome the chance to work with him again.”
Rale ChungHead of Web Development, Appliances Online
Having worked closely with Glenn, I've seen firsthand the rare combination he brings of customer experience leadership and deep, hands-on capability across the systems that deliver it. He doesn't just define the experience; he designs and builds it end-to-end, from customer journeys and UX through to CRM, portals, data structures, and automation.”
John StewartEnterprise Architect, University of Sydney
Need help with a digital product?
If you want someone with all the skills necessary to help everywhere you need it, please contact me.
Get in touch