What my clients say.
These testimonials tell the story of my career more than any of my words can.
The best writer I have met. When it comes to making a bunch of complex points in a single short paragraph, and making it friendly and compelling, Glenn's the best in the business.
John WinningCEO, Winning Group
Glenn has been our go-to guy for copy for 10 years. His work alone has increased our conversion rate by 40%, and he's a great guy to work with too. We'd never want to go elsewhere.
Adam SzmerlingOwner, Bayside Psychotherapy
I've worked with Glenn on a number of web content projects over a number of years. I haven't regretted selecting Glenn as my writer once. I've carried out extensive testing on Glenn's copy and each time, real samples of the target audience find that Glenn's copy flows, is engaging and speaks directly to them. I have also enjoyed reading Glenn's articles that have been published in leading industry publications. I definitely wouldn't hesitate to recommend Glenn.
Tim McQueenDigital Manager, Macquarie University
Glenn was efficient and reliable to work with, to say the least. I felt extremely confident when outsourcing work to him for Toyota – one of our biggest and most important clients. He is extremely organized, dedicated and dependable when working to deadlines, and I have greatly appreciated his constant attention to detail. I would recommend him for any variety of projects, as he is creative and versatile, and he adapts very well to the needs of his clients. He has always walked the extra mile to meet particular needs, and I would be happy to use him again for future projects.
Hayley BrowneToyota Account, HotHouse Interactive Pty Ltd.
I've had the pleasure of working with Glenn on and off on different businesses for over 10+ years. I go to Glenn when I am looking for a great copywriter, not just a good one. You get far more than persuasive, engaging content with the ability to write. You get a well organised and confident business partner that helps his clients meet their goals and asks the hard questions when needed. With his strong business acumen, he researches deeply to become knowledgeable about the intended audience and the language they use daily. He can handle complex business models and comfortably work with companies that don't always have well-defined value propositions without breaking a sweat. Ultimately Glenn has a unique ability to simplify words, get straight to the point and fuse together meaningful content that genuinely adds value. He does all this in a reliable, well organised and professional manner. I'd have no hesitation in recommending Glenn when you really need to kick some big goals and are looking for a top-shelf copywriting partner.
Nathan StewartOwner, nathanstewart.com (marketing consultant for MicroSourcing)
Really appreciate you working with us on this. We're excited and thrilled with the result and think it will really add to how we present in the market. We've already had very positive feedback and I hope/expect that our clients will feel equally positive… Simply put, the biggest plus for us is you doing what you said you would when you said it would be done. I think you taking the time to understand our business also reflects in the end result with our positioning, value proposition and calls to action much clearer.
Satish ChandCEO, Loanworks
Love it! We've been trying to get high quality content for years, and you're the first person that's been able to deliver it. It hits all the important and subtle points, and it's all technically accurate. Very happy!
Angelo De SilvaRegional Marketing Director APAC, j2 Global
Copy is great.
Aimee KleimeyerMarketing Specialist - Content, Ateco Automotive Group
Glenn, I really like it! You have hit the style on the head.
James WardCEO, Freestyle Media (Virgin's agency)
Thank you for your work on the 'Big 4' bank study. You've done a great job. Both Candice and I appreciate the effort you've put into it. Thank you for your openness and attentiveness throughout the whole process. It was a pleasure working with you. Thank you again.
Gillian FoxManaging Director, Gillian Fox Group
Wow what you pulled together is fantastic, thankyou Glenn. You are a very talented man. Thankyou for what you have created for me. It makes sense, is accurate and reflects me and my way very well.
Dr. Jaime O'SullivanFounder, Fertility Science
Thank you for all of your patience and the great work you did for us. You were so easy to work with and accommodating of all our issues, and you did a great job of translating what we needed into an end product!
Allana ChristieDirector Operations, Community Services NSW
As SMS Management & Technology embarked on a program to more effectively convey who we are and what we do within our marketplace, we needed the assistance of a capable, experienced and professional copywriter to ensure these messages were written in a clear and concise manner for our new website. Glenn brought a degree of professionalism and talent to this engagement that met and exceeded the very high expectations set by our business. At a time when online users won't tolerate excessive or unclear information, Glenn has helped to ensure that we engage our clients and potential clients from the very outset. We look forward to working with him again.
Matthew KaufmanMarketing Director, SMS Management & Technology
I'm delighted with the copy; it's a fresh approach that speaks to the intended audiences and follows the brief. Excellent work!
Jenny Beckman-WongManager, Marketing Services, University of Western Sydney
This looks so great. Thanks for the amazing delivery of work! super happy!
Esha ThaperCommunications & Content Marketing Lead, 1Cover Travel Insurance
We needed to bring in a copywriter who could ramp up instantly and deliver high-quality web content very quickly. Glenn did all that and more, in a very responsive, thoughtful and professional style. I wouldn't hesitate to recommend him.
Mike EfronManager of Web and Marketing, SEEK Learning
If you want the best, you've found it. You would be lucky to find a better duo than Glenn and Ian. The combination of copywriter and designer is a definite mix for success. Each can more than hold their own in their craft of choice but where the true web magic happens is when they work together. Very easy to work with, laid back guys, I found they relate well and that's why I will continue to use their services. It's just easy. One size does not fit all in www-land and they truly have the unique creative streak required to thrive in this industry and deliver the best possible results! You want more? Give me a call!
Damon JosephOwner, Cloud Networks Australia
Glenn has the rare ability to turn complex systems into simple, easy to use interfaces. He understands the user's perspective very well and is able to integrate this within the product roadmap. His attention to detail is remarkable, he is always keen to learn new things, and he communicates well with different stakeholders and with the dev team. He is always positive, approachable and very easy going. I would be happy to work with him again in the future.
Rale ChungHead of Web Development, Appliances Online
I think that's a wrap. I must say this task was great and well executed by yourself.
Burim AhmediProduct Manager, Avery Products
Exactly what we wanted to say!
Adam HodgkinsonBusiness Manager, DAMsmart
My client is very happy! :-)
Sandy MaddenSenior Producer, C4 (agency for Telstra)
Both Cisco and Thrive have reviewed the first draft - this looks SO much better than what we originally had, so thank you!
Gina DaryananiSenior Account Manager, Thrive PR (Cisco agency)
The way in which Glenn sprang into action was amazing. The quality of work and the speed of execution was impressive. Talented and thoughtful writing.
Rob WiseFounder & Director, Tickbox
LOVE it!!! Laughed out loud [partly in sympathy for Roger] but think this is a great approach. I would think this may hit the target square on.
Annelies RoeFounder, Anna Roe & Co
Without Glenn, we would never have gotten this business off the ground.
John ShoreSales Director, PropertyBlurbs.com
We found the documents very thorough and comprehensive and were extremely impressed with the work. Thanks to Glen for a job well done!
Vanessa DixSenior Producer, careerone.com.au
Thank you for all your work. I am done adding feedback to the document. As you can tell based on my comments in text, I am very very happy with it! And, yes, I do appreciate your hard and additional work and I do love you for it! ; ) I think there will be a more work coming your way in the future.
Dr. Florian FeuchtPrincipal and Founder, Thinking Habitats
This video is exactly what we've been wanting for years. Finally an easy and visual way for prospective customers to understand our software. Thank you!
Kevin ZhengOwner, Easeware
Glenn is a great mentor, leader, and teacher. He has a gentle heart that can tell what you need at the moment, and provides you with whatever help he can offer. Definitely a great guy to work with.
Sophie LuoChinese copywriter & technical writer
I just wanted to send you a quick thankyou for all the outstanding work that you have done in producing the user documentation for the release of our software. My employees and customers have both commented to me personally that they have found the documentation to be extremely helpful in both guiding them in using the product and grasping the difficult underlying concepts.
Dr. Tim O'NeillFounder
Wow.
Nick ChongManaging Director, Ardent Capital Group
This has to be the best piece of copywriting I've ever read. I think that your copywriting is exceptional and unsurpassed! It's PERFECT! You understand subtleties and have worked in all the selling points perfectly!
Leanne BellOwner, Lea Bella Creative
We have partnered with Glenn for the last 3 years, with great results and responsiveness. He provides first rate customer service, inspired copy, and trustworthy advice. Glenn remains our first choice when copywriting is required!
Chris McKayDirector, Classic Blue / (now part of IBM)
Glenn I love it! It really feels as if I own it, that I am speaking directly to my prospect. And when they meet me I can also live up to what that they have read about me, and the work that they have seen. Thank you, great job! I am a very happy client and look forward to working with you again in the near future.
Estelle JudahDirector, Estelle Judah Photography
Thanks for your input on my last direct mail campaign. The effort you put in resulted in response rate that was twelve times higher than any other campaign that I have done. Great work!!!
Nic GadaletaDirector, Practice Advantage
We had attempted on three separate occasions to roll out new web and brochure content that was worthy of our product. Glenn and his team at Silver Pistol provided us with web copy and brochure copy that has truly made us stand out from our competition. We'd always been worried that an external advertising copywriter would have difficulty capturing all of the product benefits and features. But when we received the first draft from Silver Pistol, we stopped worrying. What's more, it was a simple process. We supplied some existing material, and Glenn filled in any knowledge gaps through regular communications. The proof is always in the results, and I have to say that since Silver Pistol re-wrote our copy, the number of leads from the website has increased by over 100%. Thanks Glenn… you make us shine!
Roo WrightFounder, Wag.io
I had the pleasure to perform a speech written by Glenn recently and I must say that his ability to match the topic with my style was outstanding. His descriptive elements worked so well with my personality that I would not hesitate in working with Glenn again should the opportunity arise. Rarely do you find a speech writer who can turn the mundane into the exciting through the written word which then transfers perfectly into the spoken word. Thanks Glenn, I look forward to working with you again some time soon.
Steve HartCrime Reporter, 10 News
Glenn from Silver Pistol has just completed our new website. His service, attention to detail and knowledge of what does and doesn't work are first-rate. We're relatively non-technical people, and Glenn made the whole process quite easy. I can highly recommend his company to anyone who needs a website copywriter or who is contemplating going online.
Dr. George LeePartner, Glebe Dental Group
Glenn Murray and his company, Silver Pistol, bring a New Dimension to our Marketing, describing our product in an easy to read and believable way. For those looking to improve their image through the Written Word, Glenn is the advertising copywriter to contact.
Brett HarrodManaging Director, Harcorp
The best copy that I have ever read!!!! PERIOD!!! In all my years, and all the different people I have ever worked with, I have NEVER had an entire project go so smoothly. I expected it to take a ton of effort on my end educating the writer, not to mention the months I was planning on spending with the writer going over every little detail until it was up to my standards. Instead, it turned out to be the easiest project I have ever overseen. You have become our creative backbone. It's simple enough; without you, we wouldn't be able to do it… you're much more of a partner to us than a copywriter.
Ron SlavickDirector, Proleva
What you have done is great! We are excited about what you are doing.
Gary WilliamsonFounder, Freedom Loans Australia
I have to tell you that you have been the most professional person I've dealt with in all my experience in setting up my business. It has been a joy working with you. You were efficient, prompt, professional, helpful, encouraging, charming and good value, which made me want to deal with you and I looked forward to your emails. I shall aspire to follow your example in my own business.
Debbie SmithDirector, Inside Solutions
Creative focused communication with a relatively short timeframe was required and Glenn delivered. The client – a US owner of a Chinese factory. The product – a 5 minute video presentation for a New York trade show exhibition and global fashion industry distribution. Glenn was responsive, his script effective, and his slogan inspirational.
Andrew MorseManaging Director, Digital Tsunami
It's fantastic, thank you… it's great working with someone who truly knows what they are doing. I was hoping for a 4% conversion – your copy got me 44%!
Sophie ConstantiOwner, SC Consulting
Since Volante merged with IPEX, we have had a driving need to further identify and clearly articulate our position to the marketplace. I have engaged Glenn as the advertising copywriter to make this happen. My stakeholders really respond to Glenn's expertise and meeting facilitation, so he is able to distil our position and benefits quickly and efficiently.
Simone WakelinMarketing Manager, Volante Group
You guys are fu**ing geniuses! I will write a more appropriate mail when I have a few spare minutes but honestly I couldn't be happier with everything you've done. It's a masterpiece and the feedback from everyone to date has been brilliant.
Richard BrownOwner, Sandbar
I really like it – it appeals to both audiences, has some light hearted stuff in and covers all the important points.
Lindsay GiardinaMarketing Manager, Resolve Finance
Great work Glenn, I feel that I should be making some suggestions, but I really can't fault what you've written. The tone is spot on and it's both imperative and easy to read at the same time. Thanks for vindicating my decision to take this job to the professional(s)!
Andrew ClarkNational Online Marketing Manager
Glenn is more skilled, more talented, and more knowledgeable than any other copywriter I've met. He's worked with all the big names, delivered on huge projects, and written just about any type of copy you can think of. So it's not surprising that he has a reputation as one of the top copywriters in Australia. But best of all, Glenn's a really, really good guy. He's generous with his time and advice, he's always honest, and he always has a good story (or 3) to tell. I consider myself extremely fortunate whenever I get to collaborate with Glenn and be part of his projects. If you ever get the chance to work with Glenn, take it – you won't regret your choice!
Angela RodgersCopywriter & Content Writer, angelarodgers.com
Brilliant.
Warwick HallChairman, Pearing
I found Glenn's copywriting training course very valuable, especially as it was personalised to my needs. While it was well-structured, it was also flexible enough to allow greater focus on weaker areas. Glenn made me more aware of the process of (quality) writing which has helped me greatly. The exercises were based on the nature of my work, so I was able to immediately apply what I had learned – a key benefit!
Sangeeta KaurCopywriter, SEEK Learning
Just want to let you know that the copy sent through was excellent and we will be adding it to our site, with only a few minor adjustments, very soon.
Carla ItalianoMarketing Coordinator, apg homes
Thanks for a smooth and easy process – the words are excellent and you would have to be the easiest copywriter I have ever dealt with! I look forward to doing more with you!
Anthony BellGeneral Manager, Sales & Marketing, Alpine Electronic Australia Pty. Limited
We read your 1st draft copy last night and we were amazed! Never before has anyone understood our business as well as you have, and in such a short time! FABULOUS WORK!!! We LOVE it!
Dr. Loretta MalandroCEO, Malandro Consulting Group
Hi Glenn, as usual you have nailed it on the first draft! thank you very much.
Candice GonsalvesMarketing Manager, Celebration Homes
Glenn was great to work with and he had some really good ideas for improving how we communicate complex concepts on our website. The copy we developed together at his copywriting workshop in Terrigal was perfect. I wouldn't hesitate to recommend him.
Andrew SellenMarketing Manager, Australian Ethical Investment Ltd
Great job guys – a brilliant result. The team here loves the new website – you have delivered exactly what we asked for and more………on budget and on time. If ever you need a reference feel free to send people our way.
Brett MundellManaging Director, Leverage Technologies
Smart and straightforward with a lot of heart, Glenn is the writer you want on your team and the leader your business needs. Not only does he write copy better than anyone I know, but he's also an incredible educator and mentor. If you're looking for coaching, training, or just good old copywriting then look no further, you've found your man. Highly recommended.
Anna RoganCopywriter, annarogan.com
Love it all …exactly the friendly, approachable look and feel I want. :-)
Allison HendricksOwner, Darzin Software
Before attending Glenn's SEO copy training, the thought of optimising my company's website and applying the bits of knowledge I had managed to gather from various sources seemed like a daunting task. By the end of the day's training, I felt like the whole mystery clouding SEO had been lifted and I was able to apply the techniques I learnt immediately. Glenn was informal yet knowledgeable, addressed everyone's feedback in a manner that was easy for everyone to grasp and tailored the examples for our company's specific needs.
Vlasia AntoniouCopywriter, Westpac