I make complex concepts easy.
You’re here because your subject matter is tricky. I specialise in tricky.
My specialties
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Whether it’s highly technical, sensitive, misunderstood or just subtly different, I’ll untangle its knots and give you the result you’re after.
I can write most anything, but here’s what I specialise in. (Expand a category, then click a client, to see samples and testimonials.)
High-value copywriting
Winning Group

The best writer I have met. When it comes to making a bunch of complex points in a single short paragraph, and making it friendly and compelling, Glenn's the best in the business.— John Winning, CEO, Winning Group
MicroSourcing

I've had the pleasure of working with Glenn on and off on different businesses for over 10+ years. I go to Glenn when I am looking for a great copywriter, not just a good one. You get far more than persuasive, engaging content with the ability to write. You get a well organised and confident business partner that helps his clients meet their goals and asks the hard questions when needed. With his strong business acumen, he researches deeply to become knowledgeable about the intended audience and the language they use daily. He can handle complex business models and comfortably work with companies that don't always have well-defined value propositions without breaking a sweat. Ultimately Glenn has a unique ability to simplify words, get straight to the point and fuse together meaningful content that genuinely adds value. He does all this in a reliable, well organised and professional manner. I'd have no hesitation in recommending Glenn when you really need to kick some big goals and are looking for a top-shelf copywriting partner.— Nathan Stewart, Owner, nathanstewart.com (marketing consultant for MicroSourcing)
Fertility Science

Wow what you pulled together is fantastic, thankyou Glenn. You are a very talented man. Thankyou for what you have created for me. It makes sense, is accurate and reflects me and my way very well.— Dr Jaime O’Sullivan, Fertility Science
Freedom Loans

What you have done is great! We are excited about what you are doing.— Gary Williamson, Founder, Freedom Loans Australia
Toyota

Glenn was efficient and reliable to work with, to say the least. I felt extremely confident when outsourcing work to him for Toyota – one of our biggest and most important clients. He is extremely organized, dedicated and dependable when working to deadlines, and I have greatly appreciated his constant attention to detail. I would recommend him for any variety of projects, as he is creative and versatile, and he adapts very well to the needs of his clients. He has always walked the extra mile to meet particular needs, and I would be happy to use him again for future projects.— Hayley Browne, Toyota Account, HotHouse Interactive Pty Ltd.
Western Sydney University

I'm delighted with the copy; it's a fresh approach that speaks to the intended audiences and follows the brief. Excellent work!— Jenny Beckman-Wong, Manager, Marketing Services, University of Western Sydney
Bayside Psychotherapy

Glenn has been our go-to guy for copy for 10 years. His work alone has increased our conversion rate by 40%, and he's a great guy to work with too. We'd never want to go elsewhere.— Adam Szmerling, Owner, Bayside Psychotherapy
Macquarie University

I've worked with Glenn on a number of web content projects over a number of years. I haven't regretted selecting Glenn as my web writer once. I've carried out extensive testing on Glenn's copy and each time, real samples of the target audience find that Glenn's copy flows, is engaging and speaks directly to them. I have also enjoyed reading Glenn's articles that have been published in leading industry publications. I definitely wouldn't hesitate to recommend Glenn.— Tim McQueen, Digital Manager, Macquarie University
Anna Roe & Co

LOVE it!!! Laughed out loud [partly in sympathy for Roger] but think this is a great approach. I would think this may hit the target square on.— Annelies Roe, Founder, Anna Roe & Co
Thought leadership & white papers
Loanworks

Really appreciate you working with us on this. We're excited and thrilled with the result and think it will really add to how we present in the market. We've already had very positive feedback and I hope/expect that our clients will feel equally positive… Simply put, the biggest plus for us is you doing what you said you would when you said it would be done. I think you taking the time to understand our business also reflects in the end result with our positioning, value proposition and calls to action much clearer.— Satish Chand, CEO, Loanworks
eFax

Love it! We've been trying to get high quality content for years, and you're the first person that's been able to deliver it. It hits all the important and subtle points, and it's all technically accurate. Very happy!— Angelo De Silva, Regional Marketing Director APAC, j2 Global
eVoice

Fonebox

Case studies
Gillian Fox Group

Thank you for your work on the 'Big 4' bank study. You've done a great job. Both Candice and I appreciate the effort you've put into it. Thank you for your openness and attentiveness throughout the whole process. It was a pleasure working with you. Thank you again.— Gillian Fox, Managing Director, Gillian Fox Group
Telstra

My client is very happy! :-)— Sandy Madden, Senior Producer, C4 (agency for Telstra)
Cisco

Both Cisco and Thrive have reviewed the first draft — this looks SO much better than what we originally had, so thank you!— Gina Daryanani, Senior Account Manager, Thrive PR (Cisco agency)
SMS Management & Technology

As SMS Management & Technology embarked on a program to more effectively convey who we are and what we do within our marketplace, we needed the assistance of a capable, experienced and professional copywriter to ensure these messages were written in a clear and concise manner for our new website. Glenn brought a degree of professionalism and talent to this engagement that met and exceeded the very high expectations set by our business. At a time when online users won't tolerate excessive or unclear information, Glenn has helped to ensure that we engage our clients and potential clients from the very outset. We look forward to working with him again.— Matthew Kaufman, Marketing Director, SMS Management & Technology
Video scripts
Loanworks

Really appreciate you working with us on this. We're excited and thrilled with the result and think it will really add to how we present in the market. We've already had very positive feedback and I hope/expect that our clients will feel equally positive… Simply put, the biggest plus for us is you doing what you said you would when you said it would be done. I think you taking the time to understand our business also reflects in the end result with our positioning, value proposition and calls to action much clearer.— Satish Chand, CEO, Loanworks
Driver Easy

This video is exactly what we've been wanting for years. Finally an easy and visual way for prospective customers to understand our software. Thank you!— Kevin Zheng, Owner, Easeware
Steelcraft

Pearing

Bluebay Finance

Western Sydney University

I'm delighted with the copy; it's a fresh approach that speaks to the intended audiences and follows the brief. Excellent work!— Jenny Beckman-Wong, Manager, Marketing Services, University of Western Sydney
Cloud Networks

If you want the best, you've found it. You would be lucky to find a better duo than Glenn and Ian. The combination of copywriter and designer is a definite mix for success. Each can more than hold their own in their craft of choice but where the true web magic happens is when they work together. Very easy to work with, laid back guys, I found they relate well and that's why I will continue to use their services. It's just easy. One size does not fit all in www-land and they truly have the unique creative streak required to thrive in this industry and deliver the best possible results! You want more? Give me a call!— Damon Joseph, Owner, Cloud Networks Australia